bk World cooperates with Samsung

bk World Deutschland GmbH is cooperating with Samsung to supplement the innovative charging lounges for electric car drivers with premium entertainment and turn waiting time into quality time. All existing and future bk World charging lounges will be equipped with two Samsung The Frame TVs and one Samsung Neo QLED 8K TV.
Goodbye boring charging time – Samsung and bk World charging lounges have set themselves the goal of transforming the often wasted waiting time when charging an electric car on long journeys into quality time. Users of the bk World charging lounges in fast-charging parks along motorways can look forward to modern lounges, comfortable seating, tasty snacks and high-quality entertainment. During the average 20-30 minute stay, guests in the bk World lounges now have the opportunity to familiarise themselves with the Samsung TV experience.

Addition of Samsung Premium Entertainment 
The bk World Lounges will receive premium entertainment equipment from Samsung. With the Neo QLED 8K TV, which is connected to a games console in the gaming corners, users can immerse themselves in the world of gaming and be impressed by sensational picture quality, outstanding sound and ultra-fast response times.

At the same time, The Frame TVs blend elegantly into the modern look of the charging lounges and deliver entertaining video content in high-quality picture quality. Thanks to the high-quality, matt display, The Frame TVs also reproduce artwork, information and visually appealing advertising without distracting reflections and with vibrant colours.

“We were immediately impressed by the concept,” explains Mike Henkelmann, Director Marketing Consumer Electronics at Samsung Electronics GmbH. “We share the goal of developing innovative solutions that are geared towards the needs of our customers. That’s why we’re delighted to be able to enhance their stay in the bk World Lounges as part of this cooperation. With entertainment offerings on high-end screens, we enable e-car drivers to enjoy an entertaining wait and offer tech-savvy customers the opportunity to experience our products in action. With the prospect of a gaming charging break with a Neo QLED 8K TV, I wouldn’t be surprised if one or two people even linger a little longer after their charge is complete.”

“We want to create a unique experience for our guests in the bk World Lounge. Waiting time becomes quality time here. It is fitting that, together with Samsung and The Frame and Neo QLED 8K TVs, we offer a great viewing experience where the best quality meets a unique environment,” says Gerold Wolfarth, inventor and CEO at bk World.

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